I’m Elisa.

I am one of the lucky few who discovered UX with just enough time left in my undergraduate degree to comfortably pivot my career course. Following that discovery, I graduated with my M.S. in Human Computer Interaction Design from Indiana University in May 2020.

I’m passionate about working on digital products that improve a user’s daily workflow. Pursuing that passion landed me at Salesforce, where I currently work on CDP Segmentation, a no-code, declarative UI experience for marketers to define audiences.

In my professional and personal life, I don’t believe in complacency. “We’ve always done it this way” is never the end of a conversation for me.

What I lack in years of experience, I make up for with a deep understanding of design thinking methodology, a rarely satisfied curiosity, and a lifelong devotion to improving my craft at every chance possible. 

When I’m not at work, I’m usually lifting weights, reading a book, or watching HGTV!

Let’s chat about my love for well-written navigation labels, my weird relationship with 100% cotton t-shirts or my favorite episode of NPR’s How I Built This.